APM jewelry is chic. APM is Monaco, synonymous with elegance, savoir-vivre, and luxury living. APM jewelry is fashion-forward. APM is street style, catwalks, trends, art. APM is smiling in the South of France. A lifestyle represented by a positive attitude, a sense of welcoming, simplicity, and kindness.

We are “chic, fashion, and smile”- it’s in our creation, production, communication, distribution, and the relationship we have with our internal teams and the APM lovers around the world.

It started with a female founder and her son in Monaco, Monte-Carlo, 1982. Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world.

In 2012, backed by 30 years of dedication and experience in an industry, as well as mastering quality craftsmanship, Philippe Prette, today the CEO, created the brand APM Monaco, together with his wife Kika Prette, the Creative Director. Their vision came to life because of their combined experience in the jewelry and fashion industries. Today APM Monaco is a leader in the fashion silver jewelry market.